George Lucas is an envied man. Creating the "Star Wars" Universe turned him into one of Hollywood's richest and most famous directors. After the first part of his space saga hat turned out a great success, he did something crazy: he declined an offer for better payment on the follow ups and secured himself the copyrights for his creations – especially concerning merchandise and licensing business which didn't seem to interest Fox that much at the time. A really smart idea. Up until today Lucas earns hard dollars from the sale of every Star Wars merchandise item or adaption. Including comic books. Steve Niles did it the other way around and sold film rights for his independent comic series "30 Days of Night" for one million. He had also kept the rights on the story, artwork and characters for himself, which means money for him anytime someone else wants to use them. Others weren't half that lucky: Superman creators Jerry Siegel and Joe Shuster missed out on the milions DC earned by commercializing the rights to Superman as early as the 40s. Their effort to sue DC and get back their creator's rights even bankrupted both artists and resulted in DC removing their names from the credits of the Superman series. Shuster and Siegel's creatorship remained almost a secret reserved for insiders up until the 70s. Two other famous characters of US comic books – Batman and Spiderman – are also owned by their publishers instead of their creators. Like Superman they date back to the first days of commercialized comic book production, when publishers used to employ illustrators for very low yet steady wages on the premise of fully acquiring their creator's rights and copyrights. In the beginning most of them weren't even mentioned in the credits. Undergound Comix of the 60s brought about essential changes: underground artists like Robert Crumb (Zap) self-published their works keeping their independence despite many disadvantages. In the 70s their colleagues from the superhero-section followed up on their example. Neal Adams became co-founder of the "Comics Creator Guild" in 1978. His agenda was to provide more rights for comic book artists and he could count on the support of many of his colleagues like Steve Ditko, Frank Miller, Marshall Rogers and Marv Wolfman. They formed a pressure group to help artists like Jerry Siegel and Joe Shuster to finally receive acknowledgement for their great and profitable creation, "Superman", whose first appearance in a comic book has already boosted the value of a near mint copy of Action Comics # 1 to over 2.16 million.