If you can't change the world, change yourself! A number of comic book star artists were quite unhappy with the way publishers had been doing business up until the early 90s. Especially Marvel Comics was known for their anti-creator-pro-Marval strategies. To change them seemed impossible and so these creators decided to come up with their own label. In 1992 "Image Comics" hit the comics scene and was about to become an outstanding example in the field of "creator owned comics publishing". For years famous artists had been creating or developing lucrative Marvel characters and series without seeing even a small piece of the huge cake of profits Marvel launched. So Jim Lee (X-Men), Rob Liefeld (The New Mutants/X-Force) and Todd McFarlane (Spiderman) founded "Image" – and turned it into a successful umbrella company for a number of smaller labels, launching famous series like WildC.A.T.s, Gen¹³, Witchblade and of course McFarlane's Spawn, some of them keen competition for the "big guns". Up until today Image keeps publishing a number of "creator owned heroes" – while respecting illustrator's and author's rights. The most famous example being "The Walking Dead" which has turned into a top selling Image series in no time. And there is more to come: "Mind the Gap" is another promising new series launched by Image in 2012.